Is it possible to determine „The Best Fragrance“ in the world? You could ask 10 people and most likely you will have 10 different opinions. The perfect fragrance for each person is his very personal choice, it`s about the way that this scent makes you feel. So, mission impossible?
Fortunately we have The Fragrance Foundation. This is a respectable non-profit, educational organization (established in 1949), whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrances in all forms across all distribution channels globally.
On March 11th The Fragrance Foundation announced finalists for 2008 Fragrance of the Year FiFi® Award. The FiFi Award is an prestigious annual event that honors the creative achievements of global fragrance industry and is considered the “Oscars” for the fragrance creators.
The Fragrance Foundation made public the top 10 finalists in each distribution category. Finalists were determined by the initial ballot in early February this year. The Fragrance Foundation released this FiFi shortlist of finalists before the exclusive for the 2008 Fragrance of the Year FiFi® Award Finalists Breakfast that will be held for Fragrance Foundation members on April 25th. The FiFi Finalists Breakfast is a kick-off for the FiFi Awards season when the beauty industry learns who will be recognized as the top five finalists of each of the 21 award categories at the 36th Annual FiFi® Awards & Celebration event. Awards will be announced to the Fragrance of the Year, Best Packaging (Men’s and Women’s Popular and Prestige), Best National Advertising Campaign (Print and Television), Bath & Body Line, Interior Scent Collection and Fragrance Hall of Fame awards.
The 2008 FiFi Awars Finalists Breakfast will also include the presentation of Awards for Editorial Excellence in Fragrance Coverage for Men’s Scent Feature, Editorial Excellence in Fragrance Coverage for Women’s Scent Feature and Scent Bite and Technological Breakthrough of the Year. Winners will be introduced for their achievements during the 36th Annual FiFi Awards & Celebration held in New York City on May 20th, at the Park Avenue Armory.
Below you can discover the top 10 finalists for Fragrance „Oscars“ of the year 2008 in each distribution category in alphabetical order:
WOMEN’S LUXE: (11 finalists)
• Chanel Chance Eau Fraiche – Chanel
• Coach – BeautyBank
• Daisy Marc Jacobs – Coty Prestige
• DKNY Delicious Night Eau de Parfum – Donna Karan New York
• Dolce & Gabbana the one – Procter & Gamble Prestige Products
• Emporio Armani Diamonds – Giorgio Armani
• Kelly Calèche – Hermès
• M by Mariah Carey – Elizabeth Arden
• Nina by Nina Ricci – Puig
• Ralph Rocks by Ralph Lauren – Ralph Lauren
• Usher She – Liz Claiborne
MEN’S LUXE: (12 finalists)
• Attitude by Giorgio Armani – Giorgio Armani
• Burberry Summer for Men – Procter & Gamble Prestige Products
• Calvin Klein MAN – Coty
• Chrome Legend by Azzaro – Clarins
• Diesel Fuel for Life Men – L’Oréal Designer Fragrances
• Dolce & Gabbana Light Blue Pour Homme – Procter & Gamble Prestige Products
• Fleur du Male Jean Paul Gaultier – Beauté Prestige International
• “For Him” Narciso Rodriguez – Beauté Prestige International
• Guess Suede – Parlux Fragrances
• Polo Explorer Ralph Lauren – Ralph Lauren
• Tommy Bahama Set Sail St. Barts Him – Gemini
• Usher He – Liz Claiborne
WOMEN’S NOUVEAU NICHE: (12 finalists)
• Agent Provocateur Maitresse – Selective Beauty
• Armani Privé Rose Alexandrie – Giorgio Armani
• Bond No. 9 New York Andy Warhol Silver Factory (unisex) – Bond No. 9 New York
• Bond No. 9 New York Bryant Park – Bond No. 9 New York
• Bond No. 9 New York Saks Fifth Avenue for Her – Bond No. 9 New York
• Burberry Brit Sheer – Procter & Gamble Prestige Products
• Gucci by Gucci – Procter & Gamble Prestige Products
• Iris Pallida – L’Artisan Parfumeur
• L’Eau de Jatamansi – L’Artisan Parfumeur
• Prada Infusion D’Iris – Puig
• Versace – EuroItaly
• Visa de Robert Piguet – Fashion Fragrances & Cosmetics, Ltd.
MEN’S NOUVEAU NICHE
• Armani Privé Vetiver Babylone – Giorgio Armani
• Bond No. 9 New York Andy Warhol Silver Factory (unisex) – Bond No. 9 New York
• Bond No. 9 New York Saks Fifth Avenue for Him – Bond No. 9 New York
• Courvoisier L’Edition Imperiale – Kraft International Marketing
• Cravache Robert Piguet – Fashion Fragrances & Cosmetics.
• Givenchy Classic Fragrances –Givenchy
• Kiton Black Eau de Toilette Spray – Aramis & Designer Fragrances
• L’Oeuvre Noire by Kilian – By Kilian
• Tom Ford for Men – Tom Ford
• West Indian Lime – Crabtree & Evelyn
WOMEN’S POPULAR APPEAL (7 finalists):
• Bijan Nude Women – Five Star Fragrance Company
• Celine Dion Enchanting – Coty
• Flirtatious – Beauty Bank
• Florecita Shelbie Bruce – Revelations Perfume & Cosmetics Inc.
• Intimately Beckham Women – Coty
• Samba Sexy Woman – Perfumer’s Workshop International, Ltd.
• So Luxurious by Daisy Fuentes – Beauty Bank
MEN’S POPULAR APPEAL (5 finalists):
• Bijan Nude Men – Five Star Fragrance Company
• Blue Seduction for Men by Antonio Banderas – Puig
• Intimately Beckham Men – Coty
• Mustang Cologne Spray – Aramis and Designer Fragrances
• Samba Sexy Man – Perfumer’s Workshop International
WOMEN’S PRIVATE LABEL/DIRECT SELL (7 finalists):
• Banana Republic Malachite – Inter Parfums
• Christian Lacroix Rouge – Avon
• Gapbody Washed Cotton – Inter Parfums
• Gap Individuals – The Original (unisex) – Inter Parfums
• Secrets d’Essence Rose Absolute – Yves Rocher
• Signature Collection Velvet Tuberose EDT – Bath and Body Works
• Supermodel by Victoria’s Secret – Victoria’s Secret
MEN’S PRIVATE LABEL/DIRECT SELL (5 finalists):
• Banana Republic Cordovan – Inter Parfums
• C.O. Bigelow Barber Cologne Elixir Blue – Bath & Body Works
• Derek Jeter Driven Black – Avon
• G7 Gapmen Daily Grooming – Spiked – Inter Parfums
• Gap Individuals – The Original (unisex) – Inter Parfums
The top 5 in each of the Fragrance of the Year 2008 product categories will be honored with the miniature crystal FiFi® Award at the FiFi Finalists Breakfast. They will also be placed on the second ballot, which will determine the award winners.
So, expert judgements on the best fragrances of the year 2008 will be released soon. Stay tuned to know.
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